Starting a doula business can be a rewarding venture. This guide will walk you through the essential steps, providing an approximate timeline and estimated costs in USD.
Step 1: Get Certified
Complete a recognized doula training program to gain necessary skills and credibility.
1-6 months
$450 – $1,000
Step 2: Gain Experience
Attend births, possibly as a volunteer or apprentice, to build your skills and confidence.
3-6 months
$0 – $500 (for supplies and travel)
Step 3: Develop Your Business Plan
Outline your services, target market, pricing, and marketing strategy.
1-2 months
$0 – $500 (if hiring a consultant)
Step 4: Register Your Business
Choose a business structure (e.g., LLC) and register with your state.
2-4 weeks
$50 – $500
Step 5: Set Up Business Banking
Open a separate business bank account and consider getting a business credit card.
1-2 weeks
$0 – $200
Step 6: Obtain Insurance
Secure professional liability insurance to protect your business.
1-2 weeks
$300 – $1,000 per year
Step 7: Create Your Brand and Marketing Materials
Design a logo, business cards, and other marketing materials.
2-4 weeks
$200 – $2,000
Step 8: Build an Online Presence
Create a website and set up social media profiles.
2-4 weeks
$100 – $1,000 per year
Step 9: Network and Market Your Services
Connect with healthcare providers, attend community events, and implement your marketing plan.
Ongoing
$100 – $500 per month
Step 10: Continuously Educate Yourself
Attend workshops, conferences, and pursue additional certifications to stay current in the field.
Ongoing
$200 – $1,000 per year
Total Estimated Timeline: 6-12 months to fully establish your business
Total Estimated Initial Cost: $1,400 – $7,200
(Plus ongoing annual costs of $600 – $3,500)
Note: These are approximate costs and timelines. Actual figures may vary based on your location, chosen certification, and specific business needs. It’s always advisable to research costs in your specific area for more accurate estimates.
While it varies, most doulas report it takes 1-2 years to establish a stable client base and consistent income.
Requirements vary by location. Check with your local business regulatory office for specific requirements in your area.
Initial rates often depend on your location, experience, and services offered. Research local market rates and consider starting slightly lower as you build your reputation.
